Why Board Strategy Days Drift – And What the Research Actually Says

You sit in a strategy day and feel it long before you can articulate it: the conversation is busy, the decks are polished, but nothing is actually moving. The agenda is full, the language is serious, yet by mid‑afternoon everyone is circling familiar ground. A few months later, most of what was "agreed" has quietly evaporated into BAU. If that feels familiar, you're not alone – and the uncomfortable truth is that the data has been warning us about this pattern for years.