Campaign Planning & Toolkit Education

Growth Challenge

How do I build my team’s confidence to develop scalable, repeatable marketing processes that has impact across the organisation and market?

Solution

This solution combines education and enablement to grow your cross-functional team’s campaign planning abilities. We start with a pre-read toolkit to help them grasp key marketing concepts, followed by a dynamic 1-day workshop where we apply learnings with live feedback. Together, we conduct market analysis, connect business, marketing, and campaign strategies, and develop detailed programs of work to drive execution. The result is an executive-ready marketing plan on a page and an agile framework that your team can lift and shift to respond to changing market conditions.

Proof Point

Implemented for a global financial services institution and a major retail superannuation fund. Enabled them to remove silos, increase team confidence, and establish a regular planning cadence.

Want a scalable campaign planning process your team can own? Explore the case study or contact us.